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Players Take Cues From Their Avatars

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Interesting research being done right here in Austin.

The first experiment randomly assigned either black- or white-robed avatars to gamers playing “Jedi Knight II.” The second experiment assigned gamers roles as Ku Klux Klan members or physicians in a virtual museum. The control group was assigned transparent figures…. Subjects using the black-robed and KKK avatars consistently exhibited negative, aggressive and antisocial behaviors, Pena said.

Ahh, the fruits of college kids attempting to turn their gaming habits into a thesis paper.


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